Flash

Macromedia Flash, simply, "Flash," is software that generates a movie file which is a combination of images and text that is then compiled and put on a site. Flash has helped web designers around the world create visually attractive web sites that come alive when accessed. Macromedia Flash has changed the web and allowed designers to create sites they were previously unable to make with simple HTML code.

Flash refers to both the Macromedia Flash Player and to a multimedia authoring program used to create content it (such as games and movies). The Flash Player is a client application available in most web browsers. It features support for graphics, streaming of audio and video. Flash technology has become a very popular method for adding animation and interactivity to web pages. Flash can be used to create fantastic animations, to design web-page elements and also to add video to web sites. Websites made with flash can be much more interactive and than site made with only html.

                                                                                                                                                                                 

Flash banners (having .swf extension) are becoming very common in Internet promotion. They are so frequently used because of Macromedia Flash is a rather simple tool to produce complicated animation effects of fine quality. Currently, Flash players can be found in over 90% of computers around the world. Many huge, global companies make use of flash on their home pages.

Some web sites are completely written in Flash, others have only some Flash elements inserted here and there. Full Flash sites are very entertaining and can easily capture the eyes of many with their originality and audio-visual content.

But unfortunately, Flash has some problems relating to usability and search-engine behavior. Sometimes the use of Flash is unnecessary. So before incorporating a Flash design, it's important to know what exactly the purpose is, for a Flash design in your web pages.

One of the main reasons why Flash is not the best thing to include in your website design is because it really slows down your site. Flash is also very hard to optimize. Many SEO firms would rather tell you Flash can't be optimized than to try and optimize it.

About the author:

Nasir Mehmood is a Senior Web Marketing Executive at MechTechnologies.

MechTechnologies is a professional web design company that offers affordable custom web site design and development. Services we offer: Corporate web site design, E-commerce web site design, Content Management Software integration into existing web sites, Software Development.

We are always there to help you become owner of a great web site for affordable price. You can view our portfolio HERE